As digital marketing hits the age of majority (read 21 in the US), a lot of water has flown underneath our marketing bridges. Shortly after the first banner ran on Wired’s website, the automotive industry was quick to embrace this then called new media. VW and GM were the heavy hitters in the first ten years in Canada, but nowadays it seems that every brand, dealership association and individual rooftop has joined the bandwagon (with good reason).

A newsletter is a great way to reach out to your customers and maintain a meaningful relationship with them. It’s also one of the best mediums to show off new vehicle models, drive traffic to your promotions page and measure the results of your campaigns. Prospective customers might also sign up in order to stay up-to-date with their favorite vehicle brands and the latest manufacturer offers.

Social media, which originally began as picture posting, status updating and video sharing, has now also developed into a place where your customers can search for and/or give their own feedback. Although certain comments can be positive and can help build a strong brand image, there will likely be situations that lead to negative comments popping up on Facebook, Google reviews, or any other platform your dealership may be using. So what should you do to keep these comments under control?

So, a couple of weeks ago total panic erupted in the digital marketing world; Google was removing right hand ads. Already marketers were competing heavily for, at most, 10% of click-throughs for any given keyword. With this modification, it basically equated more expensive clicks for less real-estate. But just as Google taketh Google giveth. Enter the new innovation called Expanded Text Ads.