Have you ever thought about why you shop at a supermarket? Unless you’re the type to enjoy a full day of wandering from shop to shop, collecting vegetables, cheeses and meats from different specialty shops, when it comes to grocery shopping, your top priority is getting it all done as quickly and as inexpensively as possible in order to get back to the fun stuff.

The same logic can be applied to your marketing initiatives. So many of you opt to spread your business across several agencies, organizations and consultants, forcing you to expend a lot of time and money managing and coordinating different teams. After all that, you may not even get the desired results because not everyone shares the same respect for quality and budget control.

How to create a perfectly integrated campaign that delivers the desired results?

Choosing a one-stop, multi-service agency to handle your online and traditional marketing needs will not only save you time and money, it will also ensure that all graphic elements, digital media activities, advertising and launch dates are aligned to achieve the best possible results.

Dealing with one supplier means that each member of that team is working hard to deliver the best product possible, while also respecting the objectives and timelines of their colleagues. Everyone becomes equally responsible for the success of your campaign. The usual marketing term for that is “better synergy”! Specifically, this synergy delivers a better product because increased communication speeds product development. Also, if you’re doing business with a supplier that specializes in a particular industry, you will always get the latest technology updates and stay current with the best industry practices.

Less project management, better quality product, more time

Your main goal is consistently developing and improving your products or services to increase customer satisfaction. Why expend your limited resources on flitting from supplier to supplier, when you could potentially get a better quality product from one expert supplier? Instead, take that time and money to focus on innovating and managing your internal priorities. You know… the fun stuff!

It may be time to review your supplier strategy. Here are some important questions to ask before you get started:

  • If you spread work between many suppliers, how does it affect your workload? Are the results really up to your expectations?
  • At the end of the day, did the projects given to various suppliers achieve your goals?
  • Is managing your suppliers leaving you enough time to do what you are best at?
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    One Comment

  1. Louis-Yves Cloutier

    Integration of all the comments of an effective campaign is the greater challenge to success. When you reduce the number of players involved in delivering your campaign, you lower the risk and increase the results.

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