We live in a world where our lives, opinions and disappointments can be put in plain view of everyone on the Internet through various platforms such as social media, forums and blogs.

While most companies have climbed aboard the social media bandwagon with the firm belief that they will finally be closely connected with their biggest fans, the reality may prove otherwise.

Indeed, it can be quite frustrating to see that a dissatisfied customer is now able to tell thousands of people through your page just how much they dislike your product or company. The good news, is that you can also react quickly to that situation. Provided of course that your online presence is correctly managed.

Managing your daily social media accounts, having a communication plan as well as a crisis management plan, and establishing quantifiable objectives are at the heart of the presence of your business online. These tools will you develop a positive online image that will eventually help grow your business.

We must see the presence on social media as a tool that will allow us to build, monitor and control the virtual reputation of our company.

The social media world moves very quickly. Just one mismanaged negative comment can destroy months of work spent building your company’s reputation. And the effects will not be felt only on social media, but on your bottom line as well.

This is why a regular and dynamic presence on social media is essential. A company on the lookout for what is said about it online will be able to quickly respond to comments and will therefore be in a better position to contain and correct the message.

In simple terms, improving your presence on social media and to building your online reputation is a daily job. Being proactive allows you to listen to what is being said about your business, respond if the message is negative, and maintain your enviable online image. By being present on a continual basis, you build your credibility with your customers that will in time become fans of your page. They can also become allies when facing uncooperative customers who make unreasonable complaints.

By being present, you are also able to decide the message you want to convey in order to create or solidify your brand’s image.

Furthermore, you will gain an advantage over your competitors who have not yet grasped the importance of social media.

In a future article we will discuss the best techniques to tackle negative comments posted about your company. For now, just ask yourself if your presence on social media is sufficient to create or maintain a positive image of your company.

Know that social media represents an opportunity to present your company to thousands of customers quickly while building or solidifying a strong and positive reputation online. Do not hesitate to contact us to learn more about how we can help you take advantage of this opportunity.

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