The conference’s second presenter was François Haguel, Media Agency Lead at Google since 2013.

francoisFrançois Haguel shared industry best practices in terms of video advertising, as well as a few head-spinning statistics that got the audience thinking seriously about their online video platforms and the socio-demographic customer they are targeting.

High television production costs — combined with the fact that Millennials spend less time, if any, watching traditional TV — means online video advertising has become a key feature of a dealer’s advertising toolkit, valuable in that it is a measurable and profitable means to promote your brand.

One of the conference’s attendees ended the session with an excellent interpretation of Haguel’s presentation. “The way I understand it, car manufacturers’ videos sell a dream; dealers’ videos make that dream a reality.

That’s the essence of good marketing: Advertise the vehicles your customers want to drive.


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Car manufacturers are also seeing the potential in this type of media:  BWM Films, Volvo’s ‘most epic of splits’ or Mercedes-Benz’s trailers. Dealerships have everything to gain with online video: it’s efficient, engaging and low cost. Haguel offered the audience a few words of encouragement: “All you need is a smart phone and a CRM to effectively engage your target market.”

Don’t hesitate to contact your media director or account manager to leverage the efficiencies of online video advertising through the customer journey.

 

 

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