A newsletter is a great way to reach out to your customers and maintain a meaningful relationship with them. It’s also one of the best mediums to show off new vehicle models, drive traffic to your promotions page and measure the results of your campaigns. Prospective customers might also sign up in order to stay up-to-date with their favorite vehicle brands and the latest manufacturer offers.

So, a couple of weeks ago total panic erupted in the digital marketing world; Google was removing right hand ads. Already marketers were competing heavily for, at most, 10% of click-throughs for any given keyword. With this modification, it basically equated more expensive clicks for less real-estate. But just as Google taketh Google giveth. Enter the new innovation called Expanded Text Ads.

Tuesday, May 24th, C2 Montreal opened the doors to the 5th edition of the city’s most-attended professional event. Over 3 days, L’Arsenal de Montreal hosted approximately 5,000 professionals from the world over, with its modern industrial interior transformed by the addition of an extensive indoor garden. This urban jungle played on a theme that would return time and again during the conference: the importance of the environment and sustainable resources.