Times are changing, and so is the way consumers search and find their information online. In a press release sent out on May 5th, Google confirmed the ongoing transition from computer use to browse the web to the use of mobile devices. In ten countries already, users prefer to use their tablet or phone to do research, and this trend is not about to run out of steam.

For the automotive industry, this new reality has created opportunities but also new challenges. How to capture the attention of potential consumers quickly during the brief moment when he or she chooses to go to the Web from their mobile device?

Hot colours for 2015

Sandra Blondeau
01-04-15 Advertising, Design, Industry News, News
Senior Graphic Designer 506 views

When it comes time to choose colours for a website, many of us simply fall back on the usual array of blues, reds or greys. The safe approach. The choice that won’t ruffle feathers or make the higher-ups uncomfortable. But you’re not primarily building that website to please the internal team. Your website is created, above all, to tranform potential buyers into new car owners.


Louis-Yves Cloutier
23-02-15 Articles, Industry News, News, News 360
Co-President / Founder 350 views

Welcome to the all-new blog for 360 Agency: Solutions Médias, Consultant Auto and Humanify 360!

For all three organizations, ideation and innovation are at the heart of everything we do, fuelling our activities day in, day out. That’s why we wanted to create this hub for practical and relevant information about the automobile industry and help spread that information.