Times are changing, and so is the way consumers search and find their information online. In a press release sent out on May 5th, Google confirmed the ongoing transition from computer use to browse the web to the use of mobile devices. In ten countries already, users prefer to use their tablet or phone to do research, and this trend is not about to run out of steam.
For the automotive industry, this new reality has created opportunities but also new challenges. How to capture the attention of potential consumers quickly during the brief moment when he or she chooses to go to the Web from their mobile device?