An unplanned meeting after a hockey game sealed the fate of 2 friends: a man of ideation and an action man, each with his own personality and style, yet with absolute confidence in one another’s abilities. Their success story is also the story of 360.Agency’s meteoric rise in the automotive world. Two different backgrounds with one shared objective: to conquer the digital automotive market!

Tuesday, May 24th, C2 Montreal opened the doors to the 5th edition of the city’s most-attended professional event. Over 3 days, L’Arsenal de Montreal hosted approximately 5,000 professionals from the world over, with its modern industrial interior transformed by the addition of an extensive indoor garden. This urban jungle played on a theme that would return time and again during the conference: the importance of the environment and sustainable resources.