The biggest challenge of any business in a hyper-competitive market like the automobile industry is undoubtedly customer engagement. Engagement was the topic of conversation this past Wednesday, October 19th at Google’s Montreal offices, where more than 50 dealers took advantage of an exclusive invitation to attend Consultant Auto’s Think Auto conference, in partnership with Google.

Social media, which originally began as picture posting, status updating and video sharing, has now also developed into a place where your customers can search for and/or give their own feedback. Although certain comments can be positive and can help build a strong brand image, there will likely be situations that lead to negative comments popping up on Facebook, Google reviews, or any other platform your dealership may be using. So what should you do to keep these comments under control?

Tuesday, May 24th, C2 Montreal opened the doors to the 5th edition of the city’s most-attended professional event. Over 3 days, L’Arsenal de Montreal hosted approximately 5,000 professionals from the world over, with its modern industrial interior transformed by the addition of an extensive indoor garden. This urban jungle played on a theme that would return time and again during the conference: the importance of the environment and sustainable resources.

Writing for the Web

Brittany Wroblewski
23-12-15 Social Media, Strategy
Online Community Manager 422 views

In today’s digital world, more often than not people turn to the web to find the information that they are looking for. Whether a quick browse through a blog site or a search for the latest trending topics, the web will most likely have the answer you are looking for. If you want to attract readers to your website you’ll need to be sure to adjust your writing so that it works for the web.

How to Use Twitter Analytics

Brittany Wroblewski
22-10-15 Social Media
Online Community Manager 421 views

Twitter is a popular micro-blogging social media platform that is great for keeping followers updated and for sending quick messages. It is, however, a challenge to understand whether your efforts on Twitter are producing positive results. Well, it’s time to discover Twitter analytics, the free analytical tool offered by Twitter.

A fairly new tool is now available to companies who wish to improve sales through various digital channels. That being said, social media remains misunderstood even today by many businesses, whether it be in terms of their promotional effectiveness our their ability to generate leads and sales.

Even companies that use social media as a selling tool often have trouble analyzing their effectiveness. Does social media generation meaningful revenue? The question is valid.

Twitter Tips

Brittany Wroblewski
20-08-15 Articles, Social Media
Online Community Manager 423 views

Twitter, the conversation hub of the web! Fast-paced, to the point, and highly social, Twitter gives you the freedom to express whatever is on your mind at any time of the day to your entire follower base. Awesome right? So then why is your Twitter not seeing very much action? Retweets? Favorites? Anyone there?