Hot colours for 2015

Sandra Blondeau
01-04-15 Advertising, Design, Industry News, News
Senior Graphic Designer 507 views

When it comes time to choose colours for a website, many of us simply fall back on the usual array of blues, reds or greys. The safe approach. The choice that won’t ruffle feathers or make the higher-ups uncomfortable. But you’re not primarily building that website to please the internal team. Your website is created, above all, to tranform potential buyers into new car owners.

It’s only March and I know it’s a little early to be compiling a 2015’s best-of list, but 2014’s latest batch of car ads has been such a good one, I couldn’t help myself. Most are TV ads, but there are plenty of great spots making the rounds on the radio, in print and on the web too.

Here are my favourite car ads from the last few months.

Starting with #5: BMW Rear View

Cute concept, nice execution. An easy way to show how fun having a rear view camera is!


Louis-Yves Cloutier
23-02-15 Articles, Industry News, News, News 360
Co-President / Founder 351 views

Welcome to the all-new blog for 360 Agency: Solutions Médias, Consultant Auto and Humanify 360!

For all three organizations, ideation and innovation are at the heart of everything we do, fuelling our activities day in, day out. That’s why we wanted to create this hub for practical and relevant information about the automobile industry and help spread that information.