Writing for the Web

Brittany Wroblewski
23-12-15 Social Media, Strategy
Online Community Manager 400 views

In today’s digital world, more often than not people turn to the web to find the information that they are looking for. Whether a quick browse through a blog site or a search for the latest trending topics, the web will most likely have the answer you are looking for. If you want to attract readers to your website you’ll need to be sure to adjust your writing so that it works for the web.

Why have a BDC

Jean-Christian Labonté
26-11-15 Strategy
Consulting team leader 508 views

Consumer habits and the vehicle-purchase process evolve with new technologies and from generation to generation. If you want to ensure the sustainability of your dealership or dealer groups, active innovation of effective procedures is necessary. Frequent communication with existing customers, paired with well-defined appointment scheduling procedures will maximize all sales and service opportunities, and will ensure the growth of your dealership. Allow me to walk you through some points that, in the eyes of Consultant Auto 360, give full meaning to a BDC.

BDC: Business Development Center.

Chances are good that you are reading this article on your mobile device. Several studies prove it, most people now use their mobile device when browsing the web. That means that more than one in two potential customers is looking for information using their smartphones. Moreover, this percentage will continue to increase.

No matter the industry, every business is looking for a way to stand out online when converting visitors and directing them to a product or service offered by the company. Grabbing a user’s attention becomes even more important when we are in an industry where all players have the same promotions and marketing tools to work with.

Web design is not dead

Eduardo de Castro
05-11-15 Design
Senior Web Designer 665 views

A few years ago, we talked about the death of the newspaper. Pessimists were predicting its demise in the United States as early as 2017. It seems that these predictions are materializing. Examples include La Presse that recently announced the cancelation of its weekly print edition in favor of further digital development. They are not alone.

For some time now, I regularly like to offer LinkedIn training sessions for a diverse clientele, in order to shed light on its different uses and to assist those looking to achieve specific business goals. After my presentations for different audiences with varying levels of ease and performance, one thing remains the same: There is always more to learn about LinkedIn!

The CRM Revolution is Now!

Louis-Yves Cloutier
26-10-15 News, News 360, Strategy
Co-President / Founder 393 views

Since its launch on October 1st, the brand-new CRM PRO 360 is a great success. Hundreds of users have already had the opportunity to try it – all with great satisfaction! The new CRM PRO 360 interface allows for a modular approach that is compatible with different screen sizes, a concept adapted from CRM360, the best tool for managing a business development center (BDC).

How to Use Twitter Analytics

Brittany Wroblewski
22-10-15 Social Media
Online Community Manager 393 views

Twitter is a popular micro-blogging social media platform that is great for keeping followers updated and for sending quick messages. It is, however, a challenge to understand whether your efforts on Twitter are producing positive results. Well, it’s time to discover Twitter analytics, the free analytical tool offered by Twitter.