Although rapid growth is both desirable and enviable for a young company, it also comes with its own set of challenges and difficulties.

In its early days, the business is artisanal, working at a more or less defined pace where the final result is the only preoccupation. As rapid growth comes along, it becomes imperative to convert these disorganized work habits into industrial processes that will sustain the expansion of our company.

Whether you are on social media because you recognize their importance or because someone you know has forced you to do so, you will sooner or later (usually sooner rather than later), receive a negative comment.

So there it is, this chain of uncomplimentary words about your dealership on your social media business account. The fact that this comment was made on Facebook, Twitter or Google+ has little importance. The problem is that it exists. Now you have to respond as quickly as possible right?

Times are changing, and so is the way consumers search and find their information online. In a press release sent out on May 5th, Google confirmed the ongoing transition from computer use to browse the web to the use of mobile devices. In ten countries already, users prefer to use their tablet or phone to do research, and this trend is not about to run out of steam.

For the automotive industry, this new reality has created opportunities but also new challenges. How to capture the attention of potential consumers quickly during the brief moment when he or she chooses to go to the Web from their mobile device?

Are you familiar with the social media rules of conduct? Like in everything, there are indeed rules that must be followed. Social media is fun and it’s a creative way to spread the word about your brand, products or service. It lets you inform your fans and followers on who you are and what you do through content and posts that reflect your overall brand image.